Looking rich? Yes, but make it burgundy

Burgundy: The “Looking Rich” Color of the Season

In the Fall/Winter 2025–26 season, burgundy also known as wine red or bordeaux, emerges as the must-have color that perfectly captures the “looking rich” aesthetic: elegant, sophisticated, and surprisingly accessible.

You don’t need to spend a fortune to look cool. Social media is full of viral “looking rich” guides teaching us how to create timeless, elegant outfits using classic wardrobe staples, often on a budget.

The secret? Build your base with neutral colors as black, white, beige, grey and elevate the look with burgundy details. This deep, luxurious hue symbolizes power, wealth, and status. Think aristocratic cloaks or cardinal robes: there’s history in this color.

How to Wear Burgundy

This season’s trending shade is also incredibly versatile, perfect for everything from minimal everyday looks to bold, high-impact ensembles.

• For a minimalist look: opt for sunglasses and accessories in burgundy to add a refined, luxurious touch.

• Feeling bold and fearless? Embrace the monochrome trend with a striking full-burgundy outfit, as seen in the collections of many Luxury Brands. 

Marni, Givenchy, and more: discover our full selection of burgundy sunglasses and find your signature “rich look.”

Xoxo,
Valentina Patti
Chic&Click